The approach we took was to identify the most widely used version of the operating system and test against the most popular smart phone devices running Android. The result is is a slick new version of the App available globally, featuring all of the functionality available on the iPhone equivalent which enables users to quickly identify the optimum tyre pressure they should be using for varying applications. Also worth mentioning is that the App isn’t just useful for people that own Firestone tyres, the user simply has to enter a tyre size and then the load associated to that axel and it will inform you of the correct tyre pressure at varying speeds – all of which will lead to an increase in tyre life, reduced soil compaction and big fuel savings.

The one day course was delivered from one of the B2B centres main training locations at Warwick University, and has a number of objectives.

1) Outline major industry trends – if you are going to consider an app for your business, build it on the right platform to meet your customers needs and save you considerable amounts of money.

2) Provide valuable case studies of real life app projects, enabling you to talk to your supplier with confidence about your requirements. Concepts include an app to support your customers and differentiate you from your competition, an app that generates revenue and an app to support your sales process.

3) Illustrate the process by which an app is designed and what it is likely to cost your business.

4) Consider whether you business actually need an app, as not all businesses do..

Initial feedback has been very positive and the second course is scheduled for the 29th May – please contact the National B2B Centre if you would like to learn more, or book a place..

Delegate feedback:

“Good information and explained very well – pitched at the correct level and understandable for a novice”

“Really useful and exactly what we needed to discuss our project with confidence and knowledge, to get the business to rethink current plans”

“Very interesting and informative, would recommend to others”

“Very good starting point to help understand apps”

Rob Mannion, Managing Director of RNF Solutions said of the news “this is fantastic for our business, the programme is highly regarded and will provide us with invaluable resources to help us become even more successful, not to mention the excellent networking opportunities it will provide”.

Advertisement

Following the recent announcement that RNF Solutions / Ruralnet Futures is a winner of the Business Accelerator scheme, part of the prize is 3 months worth of free advertising in the Courier Groups local newspapers. Our first advertisement appears in Fridays Courier, and we thought it would be the perfect opportunity to provide our followers with a sneak preview.

More observant readers will notice that the advertisement is to be run sideways to the rest of the page, an idea provided by our in-house designer Duncan Arrow, who also worked on the rest of the graphical design. Further input was provided by Andy Sylvester (of AndysDoesWords) who is an expert in providing professional and creative copy.

Andy commented ”When creating the ad, we considered its context – the local newspaper – and focused on our key audience, local SMEs. Most regional papers are visually very ‘busy’, so achieving standout to engage attention was a prime consideration. Although the free space provided was in ‘portrait’ format, Duncan, the designer, suggested we create a landscape format ad instead, and print it sideways. Great idea! I then wrote a strong benefit-led headline that encapsulates the unconventional positioning, followed by short copy that focusses on the business benefits of apps, and of using RNF Solutions as a highly experienced provider.”

Finally, this is our first project which has used the newly emerging technology of QR codes – readers can use their smartphone barcode to scan the code va the contact details, which automatically connects to the RNF Solutions website for further information.

Click here to download

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