New website announcing Bridgestone Tyres retread plans for 2011
r.mannion | Tuesday, December 21st, 2010 | No Comments »The range of Bridgestone truck tyres is undergoing a complete overhaul during the coming twelve months with brand names and tyre specifications changing, new ranges being introduced and a general streamlining and improvement of the product offer. This is partly due to Bridgestone’s acquisition of Bandag; Europe’s leading retread organisation and the introduction of more environmentally friendly tyres under the Ecopia name.
The brief was to implement a cost effective method to keep Bridgestone’s target audience fully informed and continuously updated on the changes as and when they occur. With a broad audience including their own staff, tyre dealers and fleet customers buying direct, the use of conventional sales literature was deemed inappropriate as any brochures would become out of date almost as soon as they were printed.
We worked closely in conjunction Fitzgerald Marshall-Hardy Ltd, a specialised design and marketing agency based in Leamington Spa, Warwickshire. The solution was immediate in its message, easy to update and very cost effective, by using a combination of printed and electronic communication.
As part of Fitzgerald Marshall-Hardy’s overall solution, it was recommended that Ruralnet Futures develop a new website specifically to support the retread business, which would become the source for all product detail and brand changes; as this can be updated by the client with minimal cost as and when necessary. This was supplemented with a campaign of E-Shots to all Bridgestone customers (tyre dealers and fleet end users) alerting and directing them to the new website.
And finally printed Newsmailers to go out on a regular basis to alert customers, direct them to the website and carry news stories on Bridgestone product developments.
Steve Fitzgerald, a Director at Fitzgerald Marshall-Hardy said of the project “As some of these solutions needed specialists in the chosen fields we put together a team of organisations who we knew could deliver the services to the standard we required with FM-H acting as project managers whilst the solutions were implemented”
The new website can be seen here
